September 5, the US officially announces the dissolution of the Deferred Action for Childhood Arrivals (DACA) program. Recently, at least three American IT CEOs have rallied against this change. Each person could get the Like and Retweet from the American public. Although not part of the marketing campaign But it is a very interesting case study.
The project that US President Donald Trump has announced is slotxo the protection of illegal immigrants brought into the United States by parents. Deferred Action for Childhood Arrivals (DACA) This directive has put the future of "DREAMers" who previously benefited from DACA at risk of being deported. Business leaders and religious organizations, mayors, governors, Democrats, unions, civil liberties activists Or even former President Barack Obama, who initiated the project five years ago, condemned Trump's decision.
The case of IT firm Facebook founder Mark Zuckerberg has voiced his opinion against the matter. It was the cruelty that encouraged the DREAMer to come out of the shadows. To register for the privilege But in the end, punish everyone like this This message resonates with Americans. The total expressions of 3.12 hundred thousand times were shared 116,050 times.
In a post by Microsoft CEO Satya Nadella posted on linkedIn, himself is the product of forging into the land of liberty like the United States of America that can fill his dreams. This post has received more than 8.6 thousand likes, over 175 conversation points, over 800 forwarded.
Tim Cook took to Twitter to post on Twitter saying that Apple would “fight” or fight for the company's “Dreamers” to be treated equally.
Non-celebrity CEO Sundar Pichai posted via @sundarpichai that Dreamers are part of American society. As both neighbors, friends, colleagues And the United States is their home. This message was forwarded for 3,957 Retweet to 10,994 Likes.
These statistics are beautiful. The image of a firm that supports freedom is not counted, however, there is little risk that the company will not be popular with Trump supporters. Which this point may be assessed in the future
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